When designing print ads, incorporating the brand into the creative process, is the first step in developing an ad campaign. The graphic process should result in a match between the advertiser’s message and the targeted audience.
The art selected for placement in an ad should be representative of the artist's style, in the spirit familiar to the targeted audience. As with all advertising, the imagery should have impact and be realistic in its representation. Good photography is imperative as it details the nuances of the work and will not disapoint the viewer.
In this full-page ad, this photo beautifully displays America Retold's vintage-inspired product line. The typographic treatment complements the nostalgia and whimsy resulting in a pleasing visual that showcases the advertiser's uniqueness.
The advertiser’s message can often be powerful with an image and a minimal amount of copy to engage the reader and stimulate a positive reaction.
A full-bleed large photo with a bold headline defines the advertiser’s capabilities. Additional imagery and bulleted sales points add credibility.