A great way to reach out to existing customers and connect with new ones and new markets, is through postcard marketing. It is generally less expensive than traditional print advertising and it can be more versatile.
A postcard campaign can be mailed to your existing customer list as well as to targeted purchased mailing lists. Postcards can be distributed at trade shows, trunk shows, a convention or promotional event. In these environments, the postcard is the perfect "take-one" featuring more information than a business card does and highlighting a specific product, service or promotion that you are currently running.
In addition, if a company is a brick and mortar store or an online business, postcards can be inserted in with each purchase, promoting a future product, service or sale.
A postcard must be visually inviting to be noticed, picked up and trigger a response. The image is particularly important as it must communicate a feeling or stir an interest, causing one to react, resulting in a business transaction. And of course, the copy needs to be equally strong.
Due to today's digital printing capabilities, you can now purchase smaller quantities, making it more affordable. And this allows you to get more creative. You can change your promotions more often, keep them fresh, versatile and ongoing. You also have the option of printing on both sides!
Take advantage of the versatility of using a postcard as one of your marketing tools. Another positive aspect of Postcard Marketing is it's personable and everyone just loves getting a little card or announcement in the mail!